Tag: Stephan Liozu

Workshop: Dollarizing Differentiation Value | Stephan M. Liozu, CPP at PPS Spring Conference

Workshop: Dollarizing Differentiation Value | Stephan M. Liozu, CPP at PPS Spring Conference

The dollarization of differentiation value is at the heart of value-based pricing. Join this one-day workshop to learn the 6 steps of value-based pricing and to discover a realistic approach to the science and art of dollarization. You will discover multiple case studies and go through short dollarization exercises. At the end of the workshop […]

Workshop: Change Management in Pricing | Stephan Liozu

Workshop: Change Management in Pricing | Stephan Liozu

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to be accepted, adopted and assimilated. Whether pricing practitioners lead […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of customer value and the value capture emphasis through modern pricing […]

Webcast: The ROI of Pricing | Stephan Liozu

Webcast: The ROI of Pricing | Stephan Liozu

Once you pull the trigger on prices, how do you know if you met your targets? Many companies struggle with measuring the ROI of their pricing initiatives. However, not knowing how prices are performing can be a costly problem, resulting in lost revenues and eroding margins. To shed light on the problem, Dr. Stephan Liozu, […]