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Webcast: How an “Optimized Price” Reconciles Both Competitiveness and Profitability | SPA

2016/03/22 @ 2:00 pm - 3:00 pm

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Register to attend our webcast where Greg Smith, Vice President of Marketing at Granite City Electric Supply, Co., will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools and proven pricing processes to balance market competitiveness and profitability.

“Understanding the benefits of optimized pricing and the consistency of the pricing matrices has proved a win for both GCE and it’s sales force.”

– Greg Smith, Vice President of Marketing

To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing function, they turned to SPA to implement a proven strategic pricing initiative founded on SPA’s powerful pricing analytics tools. During this 60-minute webcast, they will share their experiences and advice that will provide you with a wealth of practical knowledge including their fast ROI and lessons learned!

Click here to read SPA Client Testimonials

SPA’s Dave Lienert will also discuss how our solutions, which leverage experience from working with hundreds of companies to drive 2-4 margin point gains on affected revenue with minimal customer pushback, can help your company.

Attendees will learn how to address the following all too common issues and opportunities for increasing profitability:

  • Customer relationships focused on product/service value, not price
  • Identifying and capturing available margin premiums
  • Identifying price-sensitive products and services
  • Improving sales reps’ confidence in prices
  • Stopping undisciplined discounting
  • Tracking metrics for sales force accountability
  • Improving pricing consistency and fairness

This webcast draws on SPA’s experience working with hundreds of companies to drive pricing gains of 2-4 margin points on affected revenue with minimal customer pushback.

Register Here:


Other SPA Events


Battle for Margin > SPASIGMA Negotiation Workshop & Pricing Strategy Seminar

Date: June 9-10, 2016

Location: TBD Las Vegas, Nevada

Click here for other SPA event dates and times.

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