This PriceBeam Webinar covers how willingness to pay research can be used to successfully manage and implement price increases. Successful price increases can deliver tremendous profits but many fail to be properly implemented whereas others anger customers unnecessarily. In this webinar we show how insights from market research into customers’ willingness to pay can increase the likelihood of customers accepting the price increase. We also show tips for how to make the increase as big as possible as well as…

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis Participants and viewers will learn about: How Value-Based Pricing can be supported with price research Different price research methods How Conjoint Analysis can provide powerful insights and support for a Value-Based…

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success. Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data. In this PPS webinar, Vistaar’s Director of Product Management,…

As part of his Ph.D. research, Stephan Liozu studied the organizational and behavioral factors influencing the firm transformation towards pricing excellence. Pricing excellence combines both dimensions of pricing orientation and pricing realization leading too superior pricing power and ultimately to superior firm performance. During his research explorations, Stephan Liozu studied in depth the value-based pricing methodology and one of the steps of this methodology called economic value modeling. This PPS Online Pricing Course will present the latest concepts, practices and…

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS). PPS is the world’s largest association of pricing professionals, and usually asks tough questions!

Founder and CEO of Rate Highway, Michael Meyer, discuss best practices for managing rates with Alex Shartsis, co-founder and CEO of Perfect Price. Topics include: 3 key actions the most successful companies do with prices every day. How to calculate lost profits from inadequate pricing strategies. The science behind rates and how your team can get started–even in Excel. Utilization and where you should manage it–and where you should let it manage itself. The limits of reservation platform built-in revenue management tools and how to overcome them. How to leverage your…

CEO of Perfect Price, Alexander Shartsis, joined CEO of Outlier AI, Sean Byrnes, to discuss AI and the business of rental cars. This podcast is part of Outlier AI’s Data Driven Discussions podcasts.  In this discussion we’ll answer a lot of questions about this industry, including: What is a “daily dollar average” and why is it a critical KPI for rental car companies? (3:45) Why would someone rent their car for so little that they lose money on each rental? (11:19) What data mistake cost leading rental…