OnDemand WTP Pricing Research

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Webcast: e-Commerce: Learn How to Strategically Price Your e-commerce Business to Capture Market Share or Capture More Margin | SPA

Webcast: e-Commerce: Learn How to Strategically Price Your e-commerce Business to Capture Market Share or Capture More Margin | SPA

September 29, 2016 2:00 PM Eastern Topics Covered: e-Commerce Offensive Pricing Strategy Gain market share, but with lower GM% expectations. Price levels will be more aggressive than current business. No customer loyalty, choices based on each transaction. Use economic or price fighting brands. Leverage channel specific pricing with web as portal to it. 3 click process […]