OnDemand WTP Pricing Research

Tag: Service Pricing Strategy

Book: The Art of Pricing – How to find the Hidden Profits to Grow Your Business

Book: The Art of Pricing - How to find the Hidden Profits to Grow Your Business

Summary: Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products. The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to […]

Book: The Distributor’s Fee Based Services Manifesto - Why you need to consider charging for your services

Summary: Wholesale Distributors in the knowledge-based lines of trade (Electrical, Automation, Fluid Power, Power Transmission, Industrial Mill Supplies, Plumbing and Heating and other) face a tough decision. As market forces, demographics, alternative channels and the internet push against their half-century old model of value-added services wrapped into margins, wholesale distributors must change revenue model or […]

Book: The Value Profit Chain - Treat Employees Like Customers and Customers Like Employees

Summary: James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results — proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of […]

Book: Value-Based Fees: How to Charge - & Get - What You’re Worth A Guide to Serious Consultants

Summary: In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically. Many consultants, however, fail to understand that perceived value is the basis of […]

Paper: Software as a Service Pricing Strategies White Paper Released | Bessemer Venture Partners

Paper: Software as a Service Pricing Strategies White Paper Released | Bessemer Venture Partners

September 2013 Authors: Byron Deeter Related Strategies: Cloud Computing The explosion of cloud computing and low friction delivery models, is also creating the opportunity to completely reinvent the software business models that accompany these products. As a result, tremendous innovation is occurring in terms of product pricing and packaging. Although the “flinch test” (keep raising the price […]