SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Rafi Mohammed

Report: You Can Charge Women More, but Should You? | Harvard Business Review

Report: You Can Charge Women More, but Should You? | Harvard Business Review

The New York City Department of Consumer Affairs (NYDCA) recently released a well-researched report documenting similar products having different prices based on the target customer’s gender. Target, for instance, charged $24.99 for a red scooter and $49.99 for a scooter that appeared to be identical — except for its pink color. (Note: that’s a 100% difference!) […]

Book: The 1% Windfall – How Successful Companies Use Price to Profit and Grow

Book: The 1% Windfall – How Successful Companies Use Price to Profit and Grow

Summary: “This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation Rafi Mohammed, author of The Art of Pricing, […]

Book: The Art of Pricing – How to find the Hidden Profits to Grow Your Business

Book: The Art of Pricing – How to find the Hidden Profits to Grow Your Business

Summary: Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products. The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to […]