OnDemand WTP Pricing Research

Book: The 1% Windfall – How Successful Companies Use Price to Profit and Grow

The 1 percent Windfall- How Successful Companies Use Price to Profit and GrowSummary:

“This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation

Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.

Authors:

Rafi Mohammed

Publisher:

HarperCollins Publishers – 2010

Buy Now:
The 1% Windfall: How Successful Companies Use Price to Profit and Grow

1 Comment on "Book: The 1% Windfall – How Successful Companies Use Price to Profit and Grow"

Trackback | Comments RSS Feed

Post a Comment

WP-SpamFree by Pole Position Marketing