Webcast: e-Commerce: Learn How to Strategically Price Your e-commerce Business to Capture Market Share or Capture More Margin | SPA
September 29, 2024
2:00 PM Eastern
Topics Covered:
e-Commerce Offensive Pricing Strategy
- Gain market share, but with lower GM% expectations.
- Price levels will be more aggressive than current business.
- No customer loyalty, choices based on each transaction.
- Use economic or price fighting brands.
- Leverage channel specific pricing with web as portal to it.
- 3 click process to place an order drives higher conversion rates … search engine optimization (seo).
- Automated self service models needed to answer customer questions.
- Be aware of price method mix shift, with existing customers moving to the web … build fences.
- Measure ROI to ensure delivering.
- And more…
e-Commerce Defensive Pricing Strategy
- e-commerce provides value added services to your exist customers.
- Drives operational efficiency inside your business.
- Leverage ecommerce to extend your current strategic pricing model to new customers.
- Uncover and attack the natural variation that exists in the market.
- Leverage channel specific pricing with web as portal to it.
- Don’t advantage new customers with better price levels.
- And more…
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