Date: June 27-28, 2017
Location: Palace Hotel in Berlin, Germany
About the European Pricing Summit and Benchmarking Survey
The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works. Many pricing leaders are wondering what direction to take their pricing strategy in and want to benchmark with other organisations to decide what is the most profitable option. But KPIs and pricing models are almost always confidential,and the majority of organisations are unwilling to disclose the facts and figures that the industry needs. The industry has a dilemma where practitioners want access to others’ KPIs without fully revealing theirs!
Given this situation, IQPC will be launching an anonymous survey as part of our European Pricing Summit to enable our clients to obtain first-hand bench marking data to assist them in creating the most profitable pricing strategy. The results will be revealed onsite and discussed throughout the two days.
Alongside our European Bench marking survey the summit looks at the following core topics:
Automation and data analytics have huge advantages for pricing but only if you can get your process in place, access reliable data and manage that change management project. We discuss how to go about this in the most effective way possible
Process Governance and Control
Ad hoc discounting and lack of adherence to pricing strategy can derail even the most sophisticated plans. Ownership, accountability and communicating your plan to all stakeholders is vital!
Value Based Pricing
How can we turn this from a complicated struggle to something which is quick, easy, produces results and works in multiple regions
Blue Sky Session: Pricing Innovation and New Product Pricing
Companies who pour millions of dollars into product innovation and brand strategy often fail at the last hurdle by succumbing to dreary ‘me-to’ pricing. Our Blue-Sky pricing session show cases some of the most innovative, new pricing methods in the market and examines the ROI and value
Interactive B2B and B2C Streams
At key points during the conference delegates will have the opportunity to join industry specific roundtables and discuss topics tailored to their company. These include capturing consumer emotion, negotiating with procurement and behavioural pricing strategy