OnDemand WTP Pricing Research

Conference: Virtual Pricing Summit 2018 | Professional Pricing Society

Date: Wed, 11 April, 2018 | 2:00 am – 4:30 pm (Eastern US)

Location: Virtual Summit


What Is The PPS Virtual Summit?

The PPS Virtual Summit brings leading pricing executives to speak directly to pricing professionals in real-time for real results!

Whether you’re looking for tactics on how to lead a Digital Transformation, develop a compelling pricing strategy around Artificial Intelligence, or use analytics to find hidden profits, find the resources in our PPS Virtual Summit.

This 1-day event spans several hours so experts can deliver proven pricing strategies and case studies from their most successful campaigns! Learn actionable steps that will work in business right now.

Can’t attend live?

Only have a few hours to listen?

Don’t Worry. We’ve got you covered.

All PPS Virtual Summit registrants will receive full-access to the Speaker presentations, worksheets and forum discussions for a full-year. And we’re adding bonus content to ensure the value!

Join us for the next wave in pricing – the PPS Virtual Summit!

Summit Schedule & Discussions

Session 1:”Digital Tansformation: The Next Industrial Revolution’s Impact On Pricing”
2:00 PM – 2:30 PM EST

Laura Preslan – Microsoft Corporation

Digital Transformation is just another industry catch phrase that will come and go, right? Wrong! Digital Transformation is the next industrial revolution and will disrupt every industry. Imagine a world where every company has instantly usable insights from machine learning algorithms and customer interaction bots that increase transparency across every element of the business. Your company can get ahead of the curve and disrupt your industry, or it can be disrupted. The great news is that pricing has never been more important than in this new digital economy. Digital Transformation is an amazing vehicle for propelling pricing to the forefront.

Session 2: “Strategic Pricing Implementation in a Diverse and Global Business”
2:30 PM – 3:00 PM EST

Mohit Gupta – Cargill

Businesses come in varieties: sizes, developed and developing economies, different geographies and regions, commodity-driven and value-added. Despite their differences, strategic pricing proves to not be isolated to a department or function, but a practice across the organization. This session will provide an opportunity to share my experiences in implementing strategic pricing from scratch in hopes to shed some light on real life challenges faced in setting up the practice in a large and diverse organization.

Session 3: “Diversity and Recruiting for Pricing Departments”
3:00 PM – 3:30 PM EST

Hillary Gretton, CPP – Becton Dickinson

Successful pricing results from knowing your customers’ needs and pain points, and translating your offer into a financial figure that communicates the value. With the variety of selling channels and dynamic nature of competition, pricing can be the distinguishing factor for a product. Modern industries have a multitude of customer segments each with unique needs and motivators, and companies must ensure that they have a diverse workforce which can interpret requirements and speak to their markets in order to remain relevant. How can you hire and maintain a pricing group with variety of perspectives and experience to support your comprehensive pricing strategies and tactical implementations that fit your customers?

Session 4: “Developing A Compelling Pricing Strategy for AI and Machine Learning Products”
3:30 PM – 4:00 PM EST

Kartik Doraiswaman – Micro Corporation

Breakthroughs in Artificial Intelligence (AI), Machine Learning and Deep Learning have created an influx of software products that are adding new forms of value and insights to firms all around the world, helping them work smarter and faster. A multitude of industries are being transformed and value extraction has not kept pace with value creation. How many firms are effectively monetizing the value-add they are providing? Are they leaving money on the table? This session will outline a monetizing framework using a number of illustrated examples, and is for pricers who want to understand how to monetize value and stay ahead of the curve in light of these emerging technologies.

Session 5: “Pricing X-Ray: Core Pricing Analytics to Help You Find Hidden Profits”
4:00 PM – 4:30 PM EST

Holly Krafft

Vice President, Analytics – RELX Group

Combining existing data with some simple analytical techniques could help turn you into a pricing superhero, or at least help you find hidden profits, within your organization. Revenue leakage can occur across your business through discounting, churning and misaligning sales incentives. Finding even 1% of revenue leakage can greatly improve your profits, and stepping back to look for leakage can be simple yet highly impactful. This session is designed for pricers who need effective and applicable analytics techniques that they can quickly implement to get a clearer view of their company’s pricing activities, profit margins and areas of revenue leakage, as well as immediate steps to identify hidden profit potential.

Register here:

Pricing Virtual Summit 2018.

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