Customers are a company’s largest source of cash flow. To be successful at growing their customer base, firms need to go beyond marketing communication and focus on marketing strategy. This course will help participants take a strategic approach to understanding marketing. You will learn how to understand and articulate a marketing strategy plan that is […]
The CAP™ certification is a one-day or two-day formal certification program on the change management and the change leadership processes related to value and pricing projects. During this program, participants will learn: To recognize the need for change leadership in pricing projects. To design a powerful change management toolbox for their pricing projects. To select […]
The CVM™ certification is a one-day formal certification program on the customer value modeling methodology using the Economic Value Estimation® process. During this program, participants will learn: To identify true product and service differentiators. To select the right value drivers for a customer value model. To measure and quantify critical value drivers for a product […]
Report: The New Benchmarks for Pricing Excellence | PricingBrew
Intense Pressure Is the New Normal Most B2B companies are reporting that pricing pressure is on the rise… and it’s only going to get worse. While the economy continues to suffer from uncertainty about the future, there are two trends that leave little doubt… Falling Behind is Just Not An Option In today’s climate, […]
Report: Pricing Technology - Myths vs. Reality | PricingBrew
Seven Myths and Outdated Beliefs That Are Causing Companies to Fall Further and Further Behind Pricing Effectively in B2B Is Becoming More Challenging Pricing effectively in B2B has never been easy. But today, increases in pricing transparency, information access, and global competition are conspiring to make a difficult task even more challenging. For many companies, […]
Paper: The Ultimate SaaS Pricing Resources Guide | OpenView Labs
Editor’s note: This is a living document, and our goal is to update it regularly with the best resources around SaaS pricing. Have a suggested link we should add? Let us know in the comments below. Pricing is an area that many startup and expansion-stage software companies struggle with. We’ve developed and featured a lot […]
Book: Collection of the Best Pricing Books and E-books
As a service to pricing professionals, we have compiled a collection of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary. For your convenience, we have also included a […]
Paper: The PricingBrew Journal
<< Use Coupon Code “PricingNews” to get one month free on any subscription. >> Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research in B2B pricing—and get fresh perspectives and ideas that can help make your business (and career) more profitable. The PricingBrew Journal is […]
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