SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Executive Education

Book: Pricing and Human Capital

Book: Pricing and Human Capital

Summary: The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career […]

Training: European Pricing Summit 2017 | Finance iQ

Training: European Pricing Summit 2017 | Finance iQ

Date: June 27-28, 2017 Location: Palace Hotel in Berlin, Germany About the European Pricing Summit and Benchmarking Survey The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works. Many pricing […]

Book: The Pricing Journey

Book: The Pricing Journey

Summary: Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, […]

Training: The Graduate Certificate in Customer-Focused Strategy | Jones Graduate School of Business

Training: The Graduate Certificate in Customer-Focused Strategy | Jones Graduate School of Business

Customers are a company’s largest source of cash flow. To be successful at growing their customer base, firms need to go beyond marketing communication and focus on marketing strategy. This course will help participants take a strategic approach to understanding marketing. You will learn how to understand and articulate a marketing strategy plan that is […]