SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Certification: Change Agent in Pricing (CAP™)

CAP certificationThe CAP™ certification is a one-day or two-day formal certification program on the change management and the change leadership processes related to value and pricing projects.

During this program, participants will learn:

  • To recognize the need for change leadership in pricing projects.
  • To design a powerful change management toolbox for their pricing projects.
  • To select the right metrics and KPI’s to measure the change process.
  • To build strong coalitions to maximize change success.
  • To develop a pricing and value vision that will energize sales teams.
  • To use positive and compelling language that energizes teams to get on board.
  • To act as change agents in pricing in their organization.

The training will combine the latest theoretical science on change management and change leadership. Participants are required to bring real-life pricing project information to build a proprietary change management roadmap.

CAP™ certification sessions are available for corporations that are interested in certifying marketers, pricers and project owners in the science of change management and leadership. Minimum class size is 10 participants at a single location for a one-day or two-day program. Open enrollment sessions are organized based on the ability to gather a minimum of 10 participants in a single location.

CAP™ certification is taught and delivered by Stephan Liozu, Ph.D. Stephan is a Prosci® Certified Change Manager. He holds a Ph.D. in Management from Case Western Reserve

For more information about CAP™ and upcoming sessions, please contact Stephan Liozu, Ph.D. at sliozu@case.edu or at +1484-347-1458.

Learn more here: http://www.changeagentinpricing.com/index.php/cap-certification/information