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Certification: Customer Value Modeling (CVM™)

Customer Value ModelingThe CVM™ certification is a one-day formal certification program on the customer value modeling methodology using the Economic Value Estimation® process.

During this program, participants will learn:

  • To identify true product and service differentiators.
  • To select the right value drivers for a customer value model.
  • To measure and quantify critical value drivers for a product or service.
  • To build customer value models that are real-life and ready to use.
  • To set product and service prices based on customer value modeling.
  • To design value messages aligned with customer perceived benefits.

The training will combine the latest theoretical science on customer value modeling and two practical value modeling exercises. Participants are required to bring a real life product or service information to build a proprietary value model.

The one-day certification program includes in-class training as well as individual customer value modeling exercises. To obtain the CVM® certification, participants have to successfully build two customer value models (one common model and one real product or service value model) during the session. Finally, participants have to take a multi-choice test at the end of the session and obtain a minimum 75% score to pass and achieve CVM™ certification.

For more information about CVM™ and upcoming sessions, please contact Stephan Liozu, Ph.D. at sliozu@case.edu or at +1484-347-1458.

Learn more here: http://www.customervaluemodeling.com/index.php/cvm-certification/information

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