OnDemand WTP Pricing Research

Chicagoland Pricing Professionals Network Event – January 23 2019

DATE: January 23, 2019

TIME: 5:30 PM – 8:30 PM CST

LOCATION: DePaul Center, 1 East Jackson Blvd, Room 11013 (11th floor), Chicago, IL 60604


Join the Chicagoland Pricing Professionals Network for conversation and refreshments! This is a great opportunity to help you learn from pricing experts and your peers about the latest in pricing and how things are done in other organizations. Here’s what you can expect:

  • 30 minute talk on the latest teaching topics in the world of pricing
  • 30 minute talk from Dave Barkules, Director of Pricing and Sales Strategy at Cars.com
  • 60 minutes of networking and refreshments with Chicagoland Pricing Professionals

You will meet pricing professionals, pricing recruiters, pricing consultants, and pricing software providers, as well as peers in sales, marketing, finance, and more.

All are welcome!

Featured Speakers

Dave Barkules

Director of Pricing and Sales Strategy, Cars.com

Dave Barkules is a B2B pricing and sales strategy leader for Cars.com. He and his team are team responsible for the pricing and bundling of local advertising products. They ensure that products align with advertiser needs and deliver their respective value in accordance with the company’s value proposition. Dave’s team works closely with their sales organization by providing guidance on pricing initiatives and reporting. Dave obtained his MBA from DePaul University in Chicago.

Timothy J. Smith, PhD

Founder and CEO, Wiglaf Pricing
Adjunct Professor of Marketing, DePaul University

At Wiglaf Pricing, Dr. Smith is helping executives manage price better through consulting, workshops, books, and other media. He provides productized and actionable consulting services for firms of many sizes and across many industries. He has been a keynote speaker and workshop leader on a variety of pricing topics to professional audiences across the globe. Along with his work at Wiglaf and teaching at DePaul, he is the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012) and editor of the Wiglaf Journal.


Event sponsors include:

  • Wiglaf Pricing
  • Professional Pricing Society

Wiglaf Pricing is a boutique consultancy for your organization’s pricing strategy. Executives seek out Wiglaf Pricing to make core pricing decisions in the face of uncertainty. We deliver results that matter. Wiglaf Pricing is Helping Executives Manage Price Better.™

The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. We do this by providing a multi-platform forum through which exceptionally talented and creative experts can exchange cutting edge pricing strategies, tactics and technology. In short, we connect great ideas with great people.

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