Tag: Value-Based Selling

By Admin 2024/11/08 0 Comments Read More →

Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers | Stephan M. Liozu & Wolfgang Ulaga

Summary: The Digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive and disruptive disruption in entire industrial sectors. As a results, PwC reports in their DigitalIQ report that 73% of executives say that they are investing in internet of things (IoT) and 54% in artificial intelligence. ABB […]

Posted in: Books, Featured Tags: Analytics, B2B, Ecommerce, Negotiation for Value, price setting, Stephan Liozu, Training, value-based pricing, Value-Based Selling

By Admin 2024/08/12 0 Comments Read More →

Book: Dollarizing Differentiation Value - A Practical Guide for the Quantification and the Capture of Customer Value

Summary: Now is the time to answer that “value” question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a […]

Posted in: Books, Featured Tags: differential pricing, differentiation, Stephan Liozu, Value Propositions, value-based pricing, Value-Based Selling

By Admin 2024/06/02 1 Comments Read More →

Training: Pricing Workshops | Stephan Liozu

Value-Based Pricing Workshop This unique workshop is grounded in the latest value-based pricing science following several years of academic research. The content combines theoretical presentations and practical exercises to deliver a total knowledge package on how to design and executive successful value-based pricing programs. Download the Value-Based Pricing Workshop PDF Value-Based Selling & Negotiation for Value Workshop […]