OnDemand WTP Pricing Research

Training: Pricing Workshops | Stephan Liozu

liozu.ad.largeValue-Based Pricing Workshop

This unique workshop is grounded in the latest value-based pricing science following several years of academic research. The content combines theoretical presentations and practical exercises to deliver a total knowledge package on how to design and executive successful value-based pricing programs.

Download the Value-Based Pricing Workshop PDF


This unique workshop is grounded in the latest value-based selling science following several years of academic research. This workshop proposes several exercises to support therotical knowledge in the areas of value-based selling and negotiation for value. These workshops propose several exercises to support theoretical knowledge in the areas of value-based selling, negotiation for value, and value-capture confidence in the sales force using the Value-capture Confidence Revolution™ (VC2R) technology.

Download the Value-Based Selling & Negotiation for Value Workshop PDF

Download the Sales Force Value-Capture Confidence and VC2R Training PDF

Stephan M. Liozu’s Bio

Agent of Disruption

Stephan M. Liozu is a creator, a disruptor, a designer and an achiever. With 20 years experience in business, he has recently focused on design and creativity and considers business an art.

Stephan has worked for both Fortune 500 companies and family-owned businesses. He specializes in crafting and designing unique innovation and business strategies leading to differentiated business models. Stephan moderates brainstorming, mind mapping and creativity sessions with executives, partners and customers to generate ideas, value models, value propositions and innovation strategies.

Stephan holds an MBA in Marketing from Cleveland States University (1991), a European Master degree from Toulouse IAE School of Management in France with a major in Innovation Management (2005) and attended The General Management Program (TGMP) at Harvard Business School (2005). He earned a Ph.D. in Management from The Weatherhead School of Management at Case Western Reserve University (exp. 2013) and his thesis is titled “the Organizational Journey Towards Pricing and Value Excellence”.

Stephan is a frequent guest lecturer at Toulouse School of Management, EM Lyon, University of Rochester, Wayne State University, Carlow University, University of Lugano where he teaches innovation, pricing and value management, leadership approaches and global business strategies.


  • ThinkBuzan® Licenced Instructor – iMindMap® (2012)
Certified Pricing Professional (CPP) (2009)
  • Certified Facilitator for DDI Learning Systems (2009)
Breakthrough Thinking (Gap International ECC 2007)
  • Six Sigma Green Belt (2007)
  • Prosci® Change Management Certification (2013)

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