OnDemand WTP Pricing Research

Tag: Suri

Book: The Price Advantage – Workbook

Book: The Price Advantage – Workbook

Summary: Pricing–for any company in any industry–is far and away the most sensitive profit lever available. Still, few companies or managers execute pricing well, and most regularly miss valuable opportunities. Whether testing the techniques and knowledge gained from reading The Price Advantage or supplementing personal knowledge in the field, this companion workbook is essential. The […]