OnDemand WTP Pricing Research

Tag: Pricing Excellence

Sales Organizations Benefit the Most from Pricing Software, Just Ask a Soccer Fan | Pricing Matters

Sales Organizations Benefit the Most from Pricing Software, Just Ask a Soccer Fan | Pricing Matters

The traditional core objective of pricing technology was centered on the identification of the margin leakage. The pricing team operated the software and provided sales with insights to mitigate the margin erosion. Put another way, the software served as a business intelligence support system with considerable human intervention. From the sales person’s vantage point, the […]

Book: The Price Advantage (Second Edition)

Book: The Price Advantage (Second Edition)

Summary: A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains […]

Book: The Price Advantage – Workbook

Book: The Price Advantage – Workbook

Summary: Pricing–for any company in any industry–is far and away the most sensitive profit lever available. Still, few companies or managers execute pricing well, and most regularly miss valuable opportunities. Whether testing the techniques and knowledge gained from reading The Price Advantage or supplementing personal knowledge in the field, this companion workbook is essential. The […]

Book: The Price Advantage

Book: The Price Advantage

Summary: The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in basic pricing research, this book is designed to be a comprehensive guide for managers through the maze […]