SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: rebates

Report: Dynamic pricing in a smartphone world - a shopper showrooming study | parago

In this study, parago found that showrooming — the practice of comparison shopping on a smartphone while in-store — is up 400% over last year, and this consumer shopping behavioral shift is occurring across all income levels and retail categories. Amazon is the #1 way US consumers compare prices on their smartphones at physical stores. […]