OnDemand WTP Pricing Research

Book: The Price Advantage

The Price AdvantageSummary:

The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in basic pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues. The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability.


Marn, Roegner, Zawada


John Wiley & Sons, Inc. – 2004

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The Price Advantage (Wiley Finance)

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