OnDemand WTP Pricing Research

Tag: premium pricing strategy

Focus on the Segments Before Lowering Prices | Strategic Pricing Solutions

Focus on the Segments Before Lowering Prices | Strategic Pricing Solutions

Last week there was an article in the Wall Street Journal, So Long, Hamburger Helper: America’s Venerable Food Brands Are Struggling which discussed the declining market shares of some of the largest packaged food companies.  It is not a surprise; the large CPG companies have been losing customers for the past few years on multiple […]

How To Be A Price Leader Regardless of Size | Strategic Pricing Solutions

How To Be A Price Leader Regardless of Size | Strategic Pricing Solutions

A friend, also named Scott, recently sent me an article Leading the Way that discussed the frequency of small lubricant competitors leading the way in price changes.  The article, originally published in Lubes’n’Greases magazine demonstrated that independent producers increased prices of lubricants as frequently or more than the major producers.  The article reminded me you don’t have to be […]

Report: A Pricing Playbook for Emerging Markets | BCG

Report: A Pricing Playbook for Emerging Markets | BCG

Pricing in emerging markets—always tricky to manage because of fluctuating inflation rates, shifting interest costs, and volatile currencies—is becoming even harder for multinational corporations (MNCs) to master. These companies face rising competition, from other MNCs in premium niches and from local giants in middle-market segments, that is squeezing MNCs’ profit margins in many emerging markets. […]

7 Habits of Highly Effective Pricing | Strategic Pricing Solutions

7 Habits of Highly Effective Pricing | Strategic Pricing Solutions

Far too often we see organizations who say they want to improve their margins through better pricing, but their actions belie their statements.  Effective pricing does not occur by chance, and it does not result from following trite slogans.  Likewise, it is not an outcome of a one-time initiative from pricing consultants.  Effective pricing comes […]

Research reveals huge lack of consistency in global pay-TV pricing | Rapid TV News

Research reveals huge lack of consistency in global pay-TV pricing | Rapid TV News

One size does not fit all in the global pay-TV industry, with research from Teligen, covering 115 providers in 31 OECD countries, showing significant price differences between countries and providers. The Strategy Analytics division’s new report, Pay TV Prices in OECD Countries, November 2016, not only revealed significant differences in package prices between providers in […]

Pricing the Trump Effect | Strategic Pricing Solutions

Pricing the Trump Effect | Strategic Pricing Solutions

Now that Donald Trump has been elected to be the next President of the United States, companies are looking at his campaign promises and cabinet appointments to assess what it means for their business.  In particular, companies are anxious about how a Trump Presidency will affect their cost of doing business.  This is all happening […]

Pricing Lessons from the Pharmaceutical Industry | Strategic Pricing Solutions

Pricing Lessons from the Pharmaceutical Industry | Strategic Pricing Solutions

Over the past several months, pricing strategies and practices of the pharmaceutical industry have been a subject of discussion, many times for the wrong reasons.  In particular, Valeant has come under extreme criticism for raising the prices of its drugs.  Another company, Turing Pharmaceuticals raised the price of Daraprim from $13.50 to $750.00, an increase […]

When to Use Multi-part Pricing | Strategic Pricing Solutions

When to Use Multi-part Pricing | Strategic Pricing Solutions

Earlier this month there was an article in the Wall Street Journal, Why Gadget Warranties Are (Almost) Never Worth It, pointing out the disadvantageous math behind most extended warranties and chastising sellers for offering them.  From my perspective extended warranties are good examples of when multi-part pricing makes sense, and they can be a win […]

Blog: Pricing Strategies that Last | Strategic Pricing Solutions

Blog: Pricing Strategies that Last | Strategic Pricing Solutions

I have written a number of blog posts about pricing strategies and business strategy in general.  Setting strategy is fundamentally about making choices regarding where you compete and how you win.  A very important part of making those choices is understanding how those choices affect other market constituents over a longer term.  More specifically, considering […]

Blog: Don’t Make Your Customers Angry | Strategic Pricing Solutions

Blog: Don’t Make Your Customers Angry | Strategic Pricing Solutions

Earlier this month Turing Pharmaceuticals raised the price of Daraprim from $13.50 to $750.00, an increase of more than 5000%.  There were immediate outcries of price gouging from customers who take the anti-malarial and HIV drug, insurers, doctors and politicians.   In the wake of the backlash, Turing reversed course last week and returned the drug […]