SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: American Marketing Association

By Admin 2024/07/02 0 Comments Read More →

Paper: Compilation – Consumer Inferences and Processing of Price Information | American Marketing Association

Selections from Journal of Marketing June 2014 | Pricing The importance of price with regard to consumer store and brand choice decisions cannot be overstated. However, a widely known truth among marketing practitioners and academics alike is that consumers do not respond to price per se; rather, they respond to their mental representations of price. Thus, […]

Posted in: Papers Tags: American Marketing Association, Paper, price comparisons, price perception, pricing strategy, retail

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The Ultimate Negotiation Strategy Checklist | Strategic Pricing Associates

Negotiation is like any sport. The best negotiators, like the best athletes, never stop training. They learn new skills and work to develop them. They welcome the coaching and equipment that can improve performance. We’ve trained thousands of master negotiators over the years, and if there’s one common trait among those who become expert negotiators, […]

By Admin 2024/03/29 0 Comments Read More →

How To Be A Price Leader Regardless of Size | Strategic Pricing Solutions

A friend, also named Scott, recently sent me an article Leading the Way that discussed the frequency of small lubricant competitors leading the way in price changes. The article, originally published in Lubes’n’Greases magazine demonstrated that independent producers increased prices of lubricants as frequently or more than the major producers. The article reminded me you don’t have to be […]

By Admin 2025/03/13 0 Comments Read More →

Training: Dollarizing Differentiation Value Workshop | Stephan M. Liozu, CPP at PPS Spring Conference

The dollarization of differentiation value is at the heart of value-based pricing. Join this one-day workshop to learn the 6 steps of value-based pricing and to discover a realistic approach to the science and art of dollarization. You will discover multiple case studies and go through short dollarization exercises. At the end of the workshop […]

By Admin 2025/03/12 0 Comments Read More →

Conference: 28th Annual Spring Pricing Workshops & Conference | PPS

Date: May 2-5, 2017 Location: Hilton Miami Downtown Hotel in Miami, FL Hear from our President, Kevin Mitchell, give insight on the conferences we offer. You want your pricing “done right,” but how do you conquer the key pricing challenges that face your corporation? Find out how you can build a winning corporate strategy at the PPS […]

By Admin 2025/03/08 0 Comments Read More →

Price Negotiation Workshop & Pricing Strategy Seminar | SPA & SPASIGMA" title="Conference: Battle for Margin Las Vegas > Price Negotiation Workshop & Pricing Strategy Seminar | SPA & SPASIGMA"/>

Conference: Battle for Margin Las Vegas > Price Negotiation Workshop & Pricing Strategy Seminar | SPA & SPASIGMA

Attend the Battle for Margin - Negotiation Workshop & Pricing Strategy Seminar in Las Vegas to learn how to increase your competitive advantage and improve performance. You will take back valuable information on how the SPA Solution portfolio coupled with proven negotiations training from SPASigma can help grow your business and improve your bottom line. Date: June 8-9, 2017 Location: […]

By Admin 2025/03/08 0 Comments Read More →