Report: Dynamic pricing in a smartphone world - a shopper showrooming study | parago
In this study, parago found that showrooming — the practice of comparison shopping on a smartphone while in-store — is up 400% over last year, and this consumer shopping behavioral shift is occurring across all income levels and retail categories. Amazon is the #1 way US consumers compare prices on their smartphones at physical stores. Not only is Amazon #1, but it is used for showrooming twice as often as the #2 option, Google.
There is, however, a silver lining: When a retailer matches e-tailer prices with rebates, customers will buy in-store.
Get the report here:
Dynamic pricing in a smartphone world - a shopper showrooming study
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