Blog: 2nd Secret to Selling at Full Price - Position Your Product to Warrant Full Price | The Sales Hunter
We are continuing on our quest to look at the 5 Secrets to Selling at Full Price.
Here is Secret #2:
2. Position your product/service to warrant full price.
If your customers see what you’re selling as being cheap, then they’ll expect you to sell it to them at a reduced price.
Customers will always compare. It’s one of the ways they justify in their mind the price/value relationship.
Help them out with this by making sure the customer sees you as the premium solution.
What does your product or service say with regard to price and quality?
What is the perception the customer gains from your product or service after they’ve purchased it?
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