SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Stephan Liozu

Blog: The Power of Segmentation | Stephan Liozu

Blog: The Power of Segmentation | Stephan Liozu

Segmentation is at the heart of marketing. It is actually one of the most essential step in progressive market management but is also one of the most neglected one. By neglected, I mean it is either not performed at all or it is designed in a very traditional fashion: using demographics or firmographics parameters. Over […]

Training: Online Courses | Stephan Liozu

Training: Online Courses | Stephan Liozu

Please find below the links to several online courses prepared for Professional Pricing Society as well as free-of-charge webinars on the themes of value and pricing. SAMA: Value Quantification in Strategic Account Management (Registration Required) – 2013 SAMA: Value Quantification – Working on Economic Value Estimation (Registration Required) – 2013 Pros Pricing: is it Time […]

Blog: The Discipline of Pricing | Stephan Liozu

Blog: The Discipline of Pricing | Stephan Liozu

Pricing is a discipline. And that discipline has existed for more than a century and has evolved from a pure economics discipline to be part of the marketing construct. The reality is that pricing is still a fairly neglected element of the marketing mix (the 4 Ps), and that most firms ignore the need to embrace […]

Paper: Pricing Strategies and Pricing Capabilities | Journal of Revenue and Pricing Management

Paper: Pricing Strategies and Pricing Capabilities | Journal of Revenue and Pricing Management

Abstract This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.   Authors […]