Tag: Andreas Hinterhuber

Paper: Pricing Strategies and Pricing Capabilities | Journal of Revenue and Pricing Management

Paper: Pricing Strategies and Pricing Capabilities | Journal of Revenue and Pricing Management

Abstract This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.   Authors […]