Tag: pricing team

Expert Spotlight | Professional Pricing Society

Expert Spotlight | Professional Pricing Society

Leaders in Pricing Training, Conferences, and Content We Are Here to Help You Amplify Your Pricing Success The Professional Pricing Society (PPS) Story For decades professional associations around the world have dramatically assisted the growth of major industries, while contributing to the betterment of society in general. PPS carries on this tradition by acting as […]

Blog: The Discipline of Pricing | Stephan Liozu

Blog: The Discipline of Pricing | Stephan Liozu

Pricing is a discipline. And that discipline has existed for more than a century and has evolved from a pure economics discipline to be part of the marketing construct. The reality is that pricing is still a fairly neglected element of the marketing mix (the 4 Ps), and that most firms ignore the need to embrace […]