Tag: Value-Based Pricing

Blog: Make More Money Without Being Perfect | Strategic Pricing Solutions

Blog: Make More Money Without Being Perfect | Strategic Pricing Solutions

Fear of change and fear of failure often cause companies to abandon their efforts to be more strategic in their pricing decisions.  Statements like “We will lose business if we raise prices”, or “Sales knows their customers best and how much their customers are willing to pay” are symptomatic of those fears.  While there may […]

Paper: APP Resources | Asia Pricing Professionals

Paper: APP Resources | Asia Pricing Professionals

Reading materials listed here have been obtained from various sources. We maintain all documents in it’s original form. Please feel free to peruse these documents but do remember to respect copyrights.  setting value not price [186.6 KB] [2013-11-25]  Crossing the Pricing Chasm (EPP) [2.15 MB] [2012-12-05]  Capturing the Price Advantage [4.31 MB] [2012-05-22]  Rapid Profit Improvement thru Pricing […]

Expert Spotlight | Value Innoruption Advisors

Expert Spotlight | Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™). Stephan M. Liozu’s […]

Training: Online Courses | Stephan Liozu

Training: Online Courses | Stephan Liozu

Please find below the links to several online courses prepared for Professional Pricing Society as well as free-of-charge webinars on the themes of value and pricing. SAMA: Value Quantification in Strategic Account Management (Registration Required) – 2013 SAMA: Value Quantification – Working on Economic Value Estimation (Registration Required) – 2013 Pros Pricing: is it Time […]

Paper: Pricing Strategies and Pricing Capabilities | Journal of Revenue and Pricing Management

Paper: Pricing Strategies and Pricing Capabilities | Journal of Revenue and Pricing Management

Abstract This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.   Authors […]