Asia Pricing Professionals (APP) was established in 2011 by a few pricing practitioners. Since then a huge number of companies in Asia has started focusing on pricing and today it is a well known profession, just as marketing and sales.APP has grown as well and developed dramatically since when we could all fit in around a meeting table. Today we are more than 1,400 members from all countries in the Asia Pacific region. We are still honoring the principles of being a not for profit organization. Everything we do is done by pricing practitioners for pricing practitioners. We are all volunteers and just as we love working with pricing, we still love meeting up with other practitioners to network, exchange innovative ideas, case stories, best practice and knowledge.

In 2012 we had out first pricing conference in Singapore and last year we had another one - also in Singapore. We believe the first one was a success but we all agreed that we could do better and what we build last year, was certainly a lot better. This year we decided that it was time to move out of our comfort zone and we decided to have our conference in Kuala Lumpur, in Malaysia.

We are growing and so is pricing in Asia. It is exciting times for all of us who knows that that Price is the only one of the 4 P’s which is not a cost. We hope to see a lot of pricing practitioners at our upcoming conference and in return we promise to give you a great networking and not least learning experience.

Our list of key note speakers contains some of the absolute best pricing practitioners in Asia. The case stories they will present, will equip you with valuable knowledge and ideas you can utilize and turn into increased profits for your organization when you return.

Webcast Option

In order to reach out to pricing practitioners from all corners of the region and give them a chance to participate, we have decided to add a last minute option to join virtually. We will be broadcasting the entire conference/all 9 key notes, online and live via Webcast. We are very excited at the possibility of being able to reach out to even more people and add new knowledge, inspiration and value to those organisations.

The Webcast will be fully interactive. You will be able to see and hear the key note speakers, see the slides presented and you will be able to ask questions, either by voice or by an interactive chat option. You will not be required to download any software or apps in order to participate. We will provide you with a link and a password for the online stream and all you have to do is to go to the website and log in.

For further information about the live webcast, or to register, please send an email to [email protected]