Conference: European Pricing Summit
When:
Pre-conference Full-Day Workshop > 19 September 2024
Main Conference > 20 – 21 September 2024
Where:
Steigenberger Hotel Berlin
About the European Pricing Summit and Benchmarking Survey
The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works. Many pricing leaders are wondering what direction to take their pricing strategy in and want to benchmark with other organisations to decide what is the most profitable option. But KPIs and pricing models are almost always confidential,and the majority of organisations are unwilling to disclose the facts and figures that the industry needs. The industry has a dilemma where practitioners want access to others’ KPIs without fully revealing theirs!
Given this situation, IQPC will be launching an anonymous survey as part of our European Pricing Summit to enable our clients to obtain first-hand bench marking data to assist them in creating the most profitable pricing strategy. The results will be revealed onsite and discussed throughout the two days.
Alongside our European Bench marking survey the summit looks at the following core topics:
Value Based Pricing
How can we turn this from a complicated struggle to something which is quick, easy, produces results and works in multiple regions
Blue Sky Session: Pricing Innovation and New Product Pricing
Companies who pour millions of dollars into product innovation and brand strategy often fail at the last hurdle by succumbing to dreary ‘me-to’ pricing. Our Blue-Sky pricing session show cases some of the most innovative, new pricing methods in the market andexamines the ROI and value
Interactive B2B and B2C Streams
At key points during the conference delegates will have the opportunity to join industry specific roundtables and discuss topics tailored to their company. These include capturing consumer emotion, negotiating with procurement and behavioural pricing strategy
Disruptive Technologies
Automation and data analytics have huge advantages for pricing but only if you can get your process in place, access reliable data and manage that change management project. We discuss how to go about this in the most effective way possible
Process Governance and Control
Ad hoc discounting and lack of adherence to pricing strategy can derail even the most sophisticated plans. Ownership, accountability and communicating your plan to all stakeholders is vital!
Topics and Speakers
Pre-Conference Masterclass
The Value Based Pricing Simulation
The value-based pricing simulation is specifically designed to deliver in-depth practical training on advanced pricing, in a realistic and dynamic environment.
The workshop provides a simulated environment of several rounds (fiscal years), which make long-range planning feasible and allow a long term evaluation of pricing strategies on different operational and corporate KPIs (sales, market share, contribution, profits, ROI, shareholder value).
The participants will not only have decisions to make on segmentation and positioning issues but will also have to manage interactions between marketing and R&D to develop a new portfolio of innovative products with specific value attributes (with a clear distinction, supported by market research data, between the physical characteristics of products as specified by R&D and the characteristics perceived by consumers).
Decisions will rely on internal information made available (past performance, cost data, etc.) and on an extensive set of over 15 market research studies including an awareness survey, purchase intentions, shopping habits, consumer and distribution panels, perceptual mappings and conjoint analysis among others.
In a single line: The serious game of pricing!
Attendees will learn:
- Just as a flight simulator allows a flight crew to practice in a risk-free setting, the value-based pricing simulation allows participants to test their knowledge in a concentrated amount of time before entering their usual business environment
- Pricing, marketing, R&D, channels among other interactions are considered together in a holistic and unique approach of value based pricing
- The competitive spirit between teams leads to a high level of excitement and enthusiasm, making the learning experience a sensation!
Dr Manu Carricano
Director of Pricing Centre
EADA Business School
Conference - Day One
Case Study Philips Healthcare - Creating 1M / year business impact through value-based pricing
Tobias Happel
Global Pricing Manager
Philips Medical Systems
Panel Discussion: Executing value-based pricing more quickly and easily
Rafael Farres
Head of Strategy and Pricing
Agfa Graphics
John Burdass
Head of Commercial Pricing EMEA
Experian
Juergen Liebert
Head of Customer Management and Pricing
Linde AG
Roberto Bedotto
Global Pricing Director
NGA Human Resources
Exclusive Benchmarking Survey!
Identifying when value based pricing is the right strategy? And driving it forward
Rafael Farres
Head of Strategy and Pricing
Agfa Graphics
Innovation in new product pricing
Stephan Reis
Revenue Management Consultant
Thomas Cook
Staff, governance and CEO - Are your staff sabotaging your pricing strategy?
John Burdass
Head of Commercial Pricing EMEA
Experian
Interactive Roundtable Discussions
B2B
- Negotiating with procurement
- Coordinating price across product and service mix for revenue growth
- Adapting global prices to regional markets
B2C
- Pricing Transformation
- Capturing consumer emotion in your pricing
- Creating quick pricing tests to determine optimal price levels
Keeping to the tracks: Implementing pricing governance across multiple borders and teams
Guillaume Lambot
Head of Pricing
Nissan Europe
Bringing pricing to the Boardroom: Positioning pricing as a strategic role
Rahil Ansari
Head of Global Parts Pricing
Audi AG
Conference - Day Two
The world is your oyster: Best practice multi-jurisdictional pricing
Javier Arizaleta
Group Pricing Director
Telefonica
Panel Discussion: Pricing for different categories, Product Segments and Markets – How can you tailor your pricing strategy effectively?
Javier Arizaleta
Group Pricing Director
Telefonica
Eloy Sasot
Global Director of Pricing and Analytics
HarperCollins
Interactive Roundtable Discussions
B2B
- Pricing process management
- Cross-bundling of services and up-selling
- Best practice in Pricing Leadership
B2C
- Implementing a data driven pricing strategy
- Adapting your pricing strategy to take advantage of ecommerce
- Using promotions and discounts
Learning from pricing in professional services: Relationship management and negotiation
Stuart Dodds
Director, Global Pricing
Baker and McKenzie
Adrian Avanzato
Head of Pricing
Norton Rose Fulbright
Benchmarking results revealed! – part 2
Optimising the delivery of subscription pricing to maximise revenue growth
Adam Wright
Head of Pricing
Virgin Media
How do you fill the competitive data gap?
Roberto Bedotto
Global Pricing Director
NGA Human Resources
Panel Discussion: Visibility, Analytics and Decision Making: Exploring best practice in Data Analytics to increase profitability
Dr Manu Carricano
Director of Pricing Centre
EADA Business School
Matteo De Tomasi
Head of Pricing Intelligence
Hilti
Venue
Steigenberger Hotel Berlin
Los-Angeles-Platz 1, Berlin,
10789, Germany
Website: http://www.berlin.steigenberger.de
Phone: +49 (0)30 2127 0
Fax: +49 (0)30 2127 117
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