OnDemand WTP Pricing Research

Tag: SaaS pricing

Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL

Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL

How do you order your pricing page: Cheap-to-expensive? Expensive-to-cheap? Randomly? This study, conducted through ConversionXL Institute, is the first of a multi-part pricing page study providing data on how people consume pricing plans depending on the plan’s layout design. For this first study, we manipulated the pricing page for a survey tool, SurveyGizmo, to see if there are different patterns […]

Paper: The Ultimate SaaS Pricing Resources Guide | OpenView Labs

Paper: The Ultimate SaaS Pricing Resources Guide | OpenView Labs

Editor’s note: This is a living document, and our goal is to update it regularly with the best resources around SaaS pricing. Have a suggested link we should add? Let us know in the comments below. Pricing is an area that many startup and expansion-stage software companies struggle with. We’ve developed and featured a lot […]

Paper: Software as a Service Pricing Strategies White Paper Released | Bessemer Venture Partners

Paper: Software as a Service Pricing Strategies White Paper Released | Bessemer Venture Partners

September 2013 Authors: Byron Deeter Related Strategies: Cloud Computing The explosion of cloud computing and low friction delivery models, is also creating the opportunity to completely reinvent the software business models that accompany these products. As a result, tremendous innovation is occurring in terms of product pricing and packaging. Although the “flinch test” (keep raising the price […]