OnDemand WTP Pricing Research

Tag: Joanne M. Smith

Book: The Pricing & Profit Playbook: A Practical & Strategic Guide to Generating Superior Profits Based on DuPont’s Success

Book: The Pricing & Profit Playbook: A Practical & Strategic Guide to Generating Superior Profits Based on DuPont’s Success

Summary: Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, practical ways to improve profits. It shows leaders how to transform and sustain high-profit pricing one play at a time. The playbook’s holistic approach covers the key management elements (culture, […]