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Book: The Pricing & Profit Playbook: A Practical & Strategic Guide to Generating Superior Profits Based on DuPont’s Success

The Pricing and Profit Playbook- A Practical and Strategic Guide to Generating Superior Profits Based on DuPont's SuccessSummary:

Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, practical ways to improve profits. It shows leaders how to transform and sustain high-profit pricing one play at a time. The playbook’s holistic approach covers the key management elements (culture, strategy, people, processes, and systems) needed to unlock superior pricing. The advice and solutions, contained in this book, have been tested in numerous diverse businesses and proven to turn mediocre returns into superior profits.

Authors:

Joanne M. Smith

Publisher:

Bradley Publishing – 2013

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The Pricing and Profit Playbook

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