Putting a price on software is one of the most difficult decisions for developers when releasing their own products. We’ve previously written about how to approach pricing like a science and how to address specific technical audience. We also shared a post about learning from price changes. This time we want to share some insights from over 2 years […]
VIDEO: SALES TIP - Number One Way to Avoid a Discount | The Sales Hunter
Do you really believe you can’t sell without a discount? I argue that if you are always defaulting to using a discount, then you are not really selling. I hear from people all the time who ask me, “How do I sell without discounting?!” You have to stop thinking that your customers are buying, when in reality they […]
Book: Collection of the Best Pricing Books and E-books
As a service to pricing professionals, we have compiled a collection of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary. For your convenience, we have also included a […]
Book: 8 Keys to Price Optimization
Summary: Price optimization enables companies to move beyond cost-plus pricing and determine the range of prices that could be charged for a variety of customers and products. Price optimization can increase current operating income by 1 to 4% of sales, which in many cases will translate into a 20 to 50% increase in operating income. The most sophisticated […]
When Size Matters | Strategic Pricing Solutions
Late last month there was an article in the Wall Street Journal, Smaller Sizes Add Pop to Soda Sales, describing the attempts by Coke and Pepsi to sell more soda in smaller cans. The article further points out that the price per ounce is higher for the small cans than for larger cans. If that […]
Four Tips for Measuring the Effectiveness of Pricing | Strategic Pricing Solutions
We are off and running in the New Year. January is almost over, and it is time to begin measuring how effective your pricing structure and prices have been. Don’t forget – monitor, evaluate and report on the effectiveness of pricing is one of your New Year’s Pricing Resolutions. To be useful to your organization, […]
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