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Book: Harvard Business Review on Pricing

Harvard Businees Review on PricingSummary:

Finding the right price for your product or service often feels more like an art than a science. Price a product too high and you may limit your market. Price too low and not only will you leave money on the table, you may damage your brand or, even worse, ignite a competitive price war. In this collection, find the techniques you need to manage your pricing strategy with confidence.

Authors:

Dolan, Gourville, Soman, Marn, Rosiello, Rao, Bergen, Davis, Dean, M. Sodhi, N. Sodhi, Baker, Marn, Zawada, Ross

Publisher:

Harvard Business School Publishing – 2008

Buy Now:
Harvard Business Review on Pricing (Harvard Business Review Paperback)

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