OnDemand WTP Pricing Research

Book: Estimation of Willingness-to-Pay – Theory, Measurement, Application

Estimation of Willingness-to-Pay- Theory, Measurement, ApplicationSummary:

With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.


Christoph Breidert


Deutscher Universitätsverlag – 2006

Buy Now:
Estimation of Willingness-to-Pay: Theory, Measurement, Application

2 Comments on "Book: Estimation of Willingness-to-Pay – Theory, Measurement, Application"

Trackback | Comments RSS Feed

Post a Comment

WP-SpamFree by Pole Position Marketing