Conference: Pricing Strategy & Analytics Conference 2016 | Maddox Events

When: 25 February, 2016

Where: America Square Conference Centre, London

Optimise Your Pricing, Maximise Your Profits.

The consumer world is competitive, are you priced accordingly?

Pricing is one of the main areas of a business that has a direct and significant impact on your bottom line. Finding the right pricing strategy and basing it on hard analytics is a key part of running a successful business, do not miss this opportunity to fine-tune your pricing for 2016.

Maximize Your ROI

This unique conference will look at how businesses can use a variety of pricing strategies, in conjunction with analytics, when selling a product or service to the consumer market. Learning how to benchmark effectively, deciphering and then reacting accordingly to the data at hand and managing prices across an ever-expanding amount of channels can seem like a never-ending task - join us to discover how market leaders are keeping themselves one step ahead of the pricing game.

An effective, proactive pricing approach is a key element of the marketing mix. We will be focussing on how to implement analytics and innovative strategies into your pricing plan. The age of deals and discounts is drawing to a close, the ferocity of ecommerce continues unabated and customers are becoming more and more selective. Join us for this conference to learn how to optimise your pricing strategy through insightful presentations, discussion-led content and unparalleled networking.

Themes of this conference include:

Maintain a proactive pricing strategy across all channels.
How is a new product or service best-priced?
Learn to leverage the power of analytics and an effective over-arching pricing strategy.
Establish a plan to drive margin improvement.
Develop best practices to deliver cost, customer and corporate objectives.
Ensure your pricing strategies are informed by practical data analysis.

Register Here

*For Group Discounts, contact us directly on [email protected] (please note that owing to demand for places, groups are limited to five attendees per company).

Who Will Present?

We are delighted that Jenny Miller and Tom Edwards will be delivering keynote presentations at the 2016 instalment of this unique conference, hosted by Maddox Events.

With 20 petabytes of data at her fingertips, Jenny’s well practised at turning data insight into action to drive eBay’s $26bn European business. She currently designs and implements major ratecard restructures, effectively monetizing the business whilst balancing the needs of customers and shareholders alike. Prior to that, her career was founded on 10 years of practising leading edge analytics in consulting, banking and Fortune 500 environments.

Presenting alongside her is Tom Edwards, Revenue Director at Travelodge. Tom is responsible for pricing decisions, analysis and insight. He has created an optimised pricing system that has supported 15-20% growth over a 24 month period. Tom will be exploring the challenges associated with fluid pricing vs fixed supply.

Jenny and Tom are just two of the industry leaders who will be driving insight on pricing policy, pricing models / pricing methods, pricing strategy and pricing analytics; if you would like to join them on-stage at the UK’s only B2C pricing conference, please contact us on [email protected]

First Session - Pricing Strategies

Theme: Maintain a proactive pricing strategy across all channels.

Currently scheduled:

Director, Pricing & Strategy EMEA, American Express GBT
Finance Manager, GE Healthcare

Second Session - Pricing Analytics

Theme: Leveraging the power of analytics

Currently scheduled:

European Pricing & Monetisation Strategy, eBay
Global Director, Pricing & Analytics, HarperCollins

Third Session - Pricing Strategy & Analytics

Theme: Ensuring your pricing strategy is informed by practical data analysis.

Currently scheduled:

Former Director, Global Pricing, Metro Cash & Carry
Director, Revenue Operations, The Economist
Director, Revenue, Travelodge

Fourth Session - Panels and Workshops

- Unifying data and strategy

- Pricing a new product or service

- Pricing technology & data management

- Creating unison between data and pricing plans

Click here for Complete Speaker List

Click Here for Complete Agenda

Why Attend?

Engage with industry leaders and peers through Interactive, discussion-based presentations.
Develop an understanding of alternative pricing models.
Hear how industry leaders are increasing their profits through an optimized and intelligent pricing strategy.
Discover new, innovative pricing tools that can help optimise your pricing.
Network with industry leaders and peers; make connections.

This one day conference offers a unique opportunity to examine your current pricing strategy - is it relevant and in-tune with the changing market environment?

Attendees will engage with UK industry leaders in conversation regarding the real world challenges facing companies with regards to pricing, and the challenges and opportunities in the future. The agenda is split into three parts, the opening presentations and discussions will deal with pricing strategies, the second session will focus on pricing analytics and the final session will tie the two together with practical demonstrations, discussions and Q&A sessions with the leading pricing professionals.

Who Should Attend?

Pricing & Revenue Professionals
Marketing Professionals
Category Managers
Financial Controllers
Product Managers
Sales Professionals

“For too long pricing has been ignored, or paid little attention to, as a business discipline. This excellent event has highlighted the huge benefits pricing analytics and strategy can have on a B2C company’s bottom line. We look forward to the 2016 installment.”