Workshop: Value-Based Pricing and Differential Value Quantification | Stephan M. Liozu, CPP
Date: Tue, 1 May, 2018 | 9:00 am - 4:00 pm
Location: PPS Spring Conference | Loews Chicago O’Hare Rosemont Hotel in Chicago, IL
DESCRIPTION
Value-Based Pricing and Differential Value Quantification: Best Practices to Understand, Apply, and Operationalize in Your Organization
(Level 600 Workshop)
More firms and their pricing leaders are embarking on value-based pricing strategies every year. Research shows increased adoption from 17% of firms in 2008 to about 25-30% of firms in 2016. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation® (EVE®) process to quantify differential value. While adoption of value-based pricing and the implementation of EVE® is increasing, pricing professionals still face difficulties in designing and executing value-based pricing strategies and particularly executing the EVE® methods across their organizations.
In this unique one-day workshop, we go through the latest science on value-based pricing and on the EVE® process. We also review how to operationalize the outcome in value-based innovation, value-based marketing and value-based selling strategies. This is a unique and powerful workshop to learn theoretical and practical dimensions of EVE® and value quantification. Participants will also receive a signed copy of the “Dollarizing Differentiation Value” book as well as an eBook called “A User’s Guide to Value Modeling.”
Attendees will learn:
- How to operationalize value-based pricing and EVE® in your daily business and track that your approach is successful
- How to practically link value-based pricing with value-based innovation, value-based marketing, and value-based selling
- How to use multi-functional collaboration to accelerate deployment of value-based pricing
INSTRUCTOR
STEPHAN LIOZU, CPP
Chief Value Officer of the Thales Group, Chief Marketing Officer of Thales Inc.
Stephan M. Liozu, CPP, is Chief Value Officer of the Thales Group, Chief Marketing Officer of Thales Inc., and an Adjunct Professor and Research Fellow at the Case Western Research University Weatherhead School of Management. He authored four books, Value Mindset (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management(2005), and an MBA in Marketing (1991).
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