OnDemand WTP Pricing Research

Tag: Robert L. Phillips

Book: Pricing & Revenue Optimization

Book: Pricing & Revenue Optimization

Summary: This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of “yield management” in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many […]