OnDemand WTP Pricing Research

Tag: Research paper

Paper: Dynamic Pricing Strategies in the Presence of Demand Shifts | INFORMS

Paper: Dynamic Pricing Strategies in the Presence of Demand Shifts | INFORMS

Abstract Many factors introduce the prospect of changes in the demand environment that a firm faces, with the specifics of such changes not necessarily known in advance. If and when realized, such changes affect the delicate balance between demand and supply and thus current prices should account for these future possibilities. We study the dynamic […]

Paper: Pricing Myopia – Do leading companies capture the full value of their pricing strategies? | Manu Carricano

Paper: Pricing Myopia – Do leading companies capture the full value of their pricing strategies? | Manu Carricano

   Manu Carricano, PhD Title: Pricing myopia: do leading companies capture the full value of their pricing strategies? Author(s): Manu Carricano, (EADA Business School, Barcelona, Spain) Citation: Manu Carricano, (2014) “Pricing myopia: do leading companies capture the full value of their pricing strategies?”, Management Decision, Vol. 52 Iss: 1, pp.159 – 178 Keywords: Performance, Pricing, Strategy Article […]