SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Reed K. Holden

Book: Negotiating with Backbone - Eight Sales Strategies to Defend Your Price & Value

Summary: Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where traditional purchasing managers […]