OnDemand WTP Pricing Research

Tag: Pricing Management

Paper: APP Resources | Asia Pricing Professionals

Reading materials listed here have been obtained from various sources. We maintain all documents in it’s original form. Please feel free to peruse these documents but do remember to respect copyrights. setting value not price [186.6 KB] [2024-11-25] Crossing the Pricing Chasm (EPP) [2.15 MB] [2024-12-05] Capturing the Price Advantage [4.31 MB] [2024-05-22] Rapid Profit Improvement thru Pricing […]

Book: Smarter Pricing - How to capture more value in your market

Summary: The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business. At no time has effective pricing been more significant. Buyers are getting stronger, […]

Book: The Oxford Handbook of Pricing Management

Summary: The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these […]