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Tag: Leigh Caldwell

Book: The Psychology of Price - How to use price to increase demand, profit & customer satisfaction

Summary: Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behavior and achieve higher sales. Authors: Leigh Caldwell Publisher: Crimson Publishing […]