OnDemand WTP Pricing Research

Tag: Fair Pricing

Book: The Price is Wrong – Understanding What Makes a Price Seem Fair & the True Cost of Unfair Pricing

Book: The Price is Wrong – Understanding What Makes a Price Seem Fair & the True Cost of Unfair Pricing

Summary: Fair pricing is an issue that affects us all, whether we’re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her […]