Pricing strategies are the key to success for ecommerce retailers. The price of a product can draw customers or make them scoff and visit another website instead. Discovering the right price will rake in significant revenue and help pave the way to ecommerce success. There are strategies that will work, but there are also strategies […]
SPA is the leading provider of pricing analytics to 100’s of complex companies of all types: manufacturing, distribution, equipment, services, and software/technology products. Since 1993, we’ve built a strong platform of proprietary analytics to quickly and efficiently help companies convert their own invoice data into pricing architectures that maximize their pricing performance and competitive position. […]
Psychological pricing is a strategy in which retailers appeal to a consumer’s subconscious, unknowingly persuading them to buy. While this isn’t the first time that retailers have heard about psychological pricing, it hasn’t gotten any less effective. It’s a pricing strategy that can be utilized by all merchants, whether they sell online, in-store or both. Gone […]
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