OnDemand WTP Pricing Research

Tag: McKinsey

Book: Smarter Pricing - How to capture more value in your market

Summary: The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business. At no time has effective pricing been more significant. Buyers are getting stronger, […]