Book: Strategic Pricing For Medical Technologies
Summary:
In Strategic Pricing for Medical Technologies, industry veteran and pricing expert, Christopher D. Provines, provides a comprehensive and practical guide to pricing medical technologies. Medical technologies include medical devices, in-vitro diagnostics, in-vivo diagnostics, combination products, and medical supplies & equipment. The book will help you better quantify, communicate, and capture value in an increasingly challenging environment.
Drawing on 20-plus years of experience in the medical technology industry as well as research, the book provides a comprehensive strategic framework for pricing medical technologies. It specifically addresses, among other things:
- Quantifying the value of medical technologies
- Setting pricing strategy
- Communicating value
- Developing offering strategies
- Understanding buying groups and the buying center
- The role of evidence and reimbursement
- Pricing innovation
- International pricing.
It is filled with real case studies, useful frameworks, and detailed explanations of how to think about the unique issues and challenges of pricing medical technologies.
Authors:
Christopher D. Provines
Publisher:
Christopher D. Provines - 2012
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