Tag: price war

Blog: Lessons from a Price War | Strategic Pricing Solutions

Blog: Lessons from a Price War | Strategic Pricing Solutions

I often find myself in discussions with clients or potential clients about whether lowering prices to take market share is a good pricing strategy.  To illustrate the effects of trying to win with lower prices, I look back at this story, sent to me by a former service station manager in Texas. “In 2010, my […]