Support Value-based Pricing with WTP Market Research Globally from PriceBeam

Pricing, Marketing, and Finance teams struggle to capture fresh, reliable, and actionable willingness to pay data to support their value-based pricing model.

PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers customers’ willingness to pay for any product or service so you can optimize prices for all market segments GLOBALLY.

Responses in as little as 1-2 days (B2C) and 1 week (B2B)
Global Reach - available in 109 countries and 40+ languages

“Pricing of new products/markets is often wrong by as much as 30-100% - resulting in an over 80% failure rate on new product introductions.”

- PriceBeam Global Pricing Survey 2017 & customer cases

Proven Market Research

PriceBeam can help with all of that by applying proven pricing research science as an on-demand service - you will have the actionable data you need.

Gain scientific facts about what customers are willing to pay for a brand or products.
Identify value drivers by comparing with competitors or product alternatives.
Predict what potential clients are willing to pay for a product that has not yet been launched
Set the optimal price from the beginning - and make adjustments throughout the product lifecycle.
Support for making marketing investments
- If customers see the product as “too expensive” then invest in communication and brand equity, or re-configure the product.
- If customers see the product as “too cheap” then implement price increases.
Gain analytical insights to support price increases that stick when you need it - not months to late.
Obtain a scientific understanding of optimal price points and their influence on both volume demand and revenue/profits
Commentary on research results from experienced pricing professionals

Fast and Reliable Pricing and Value Attribute Research

Having completed thousands of value-based pricing market research projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably reveals customers’ willingness-to-pay for your products or services in all of your markets.

Launch studies on-demand 24/7
Responses in as little as 1-2 days (B2C) and 1 week (B2B)
Global Reach - available in 109 countries and 40+ languages
Quick to set up research studies - 8-12 questions about target market, segmentation and product
PriceBeam does the “plumbing” - quality control, sampling, recruitment, payment & incentives, translations, statistical processing, and capturing of data.
Use of established research methods, both indirect and choice-based.
Through a combination of human expertise and a proprietary AI engine, PriceBeam quality controls each step of the research project.
Eazy to analyze results - downloadable reports and raw data, online analytics tool

Customer Value Case Examples

Consumer Goods - New Market Product Launch WTP Study

US Launch price for new consumer product
Original price planned > $7.99
PriceBeam Research > $9.99, but add differentiated product
- Basic version > $9.99
- Premium version > 14.99
Effective price improvement: 43%

Online Training Software - Value Drivers Study

Analysis of customer value drivers for software
Original price > $199/user
PriceBeam Research > offer differentiated prices per segment
Average price increased to $297

Media Publisher - New Subscription Launch WTP Study

Analysis of proposed launch price for new subscription
PriceBeam Research > customers willing to pay 3 Swedish krona more per month, showed what attributes to highlight in communications
ROI in less than ONE WEEK - Annual Profit increase 576,000 Swedish krona

Learn more:

Tip Sheet > Pricing Techniques: 7 Secrets to Best-Practice Pricing

Tip Sheet > Pricing Products and Services: 10 Common Mistakes Companies Make

Webinar > How to Increase Prices Using Willingness to Pay Insights

Webinar > Pricing Right Made Easy - Optimizing Prices With Research

Overview > On-Demand Value-based Pricing Research with PriceBeam.

Schedule a Demo to see the possibilities

Test Drive the tool with a free trial account

* If you are ready to gain value-based pricing insights ASAP - use offer code - PRICINGNEWS20 - for 20% off your first study.